So you wanna be a promoter huh? Well you better put your big boy/girl pants on and get ready to work. If you think it’s a cool thing to do and you get to hang out with the band, you have another thing coming.
What exactly is a promoter? According to the internet it says: Tour promoters (also known as concert promoters or talent buyers) are the individuals or companies responsible for organizing a live concert tour or special event performance. The tour promoter makes an offer of employment to a particular artist, usually through the artist’s agent or music manager. The promoter and agent then negotiate the live performance contract.
Let’s be real, most bands these days deal with local “in town” promoters. This means a lot of work for the small time promoter because most don’t really have the money or staff to back them. This also means a lot of upfront money out of pocket for said promoter. First things first, MAKE SURE YOU HAVE THE FUCKING MONEY TO PAY THE BANDS!!!!!!! The minute you book a show you should set aside your guarantees. There is nothing more heinous than for a traveling band to get stiffed on their guarantee. Most of these bands are getting show to show on the money from the previous show. Now, let’s talk venue. Make sure you completely check out the venue and ensure load in/out locations, if there is a “green room” for the band, if there is sound equipment and a person to man it (here’s a tip: a good promoter should be able to put their hands on a PA and sound guy in a minute. ALWAYS HAVE A BACK UP, AND A BACK UP BACK UP!) The MINUTE you book a show PROMOTE THE SHIT OUT OF IT!!! This does NOT mean just create a Facebook event page and sit back and expect the masses to show up. Make flyers, call people, hand out said flyers at other shows, hit up the local radio shows, HIT THE STREETS!!! Night of show, BE THE FIRST PERSON THERE!!!! You are the director of traffic for the evening, period. Make sure everything and everyone has a place and they are in it. Make the bands feel welcomed and appreciated (THEY WILL TELL OTHER BANDS HOW THEY WERE TREATED!!!) and they will do their best and will love to work with you again. The fans will come to know that your shows are well run and incredible and the word will spread. There are no excuses for putting on a lame show.
it’s loud, it’s dirty, it’s ROCK N’ ROLL!!!