SCHECTER GUITAR RESEARCH KICKSTARTS 2013 BY SIGNING MOTLEY CRUE / SIXX: A.M. BASSIST NIKKI SIXX TO ITS STELLAR ROSTER OF ARTISTS

Company to Unveil “The Schecter Sixx” Bass at Winter NAMM Conference – Room 210-D

(January 16, 2013, Sun Valley/Hollywood, CA) –2013 is proving to already be a monumental year for Schecter Guitar Research as the company settles into its expanded headquarters in Sun Valley, CA,  ramps up for MAJOR new gear announcements and continues to amass a stellar lineup of artists, which includes some of the biggest names in the recording and touring industries. To that note, the company is proud to announce the partnership with a true modern-day rock icon by signing Mötley Crüe / Sixx: A.M.bassist, NY Times bestselling author and radio host Nikki Sixx, adding even more fire power to its roster.  Not only has Schecterlanded a talented and noted songwriter and player, but also one of the leading voices and minds in fashion, non-fiction, photography and media via his clothing lines, New York Times top 10 selling books and his successful internationally syndicated radio shows Sixx Sense with Nikki Sixx and The Side Show Countdown with Nikki Sixx.

However, it is his musical pedigree, history and current musical projects that helped the collaboration with Schecter come to fruition. “It was an exciting and creative process to work with Schecter on the new Schecter Sixx Signature Series Bass,” states Sixx, “It was important to all of us to design a bass that would feel right as well as sound amazing in the hands of all players, not just me. Every detail about the new Schecter Sixx comes from all of our collective experiences – whether it’s my 30 years of playing live and recording or Schecter’s unprecedented standards for making quality instruments for players of all genres. Simply said, this bass rocks!”  Schecter’s Executive Vice President, Marc LaCorte adds, “I really felt as if we instantly gelled and were looking to accomplish the same goal with this project.  Above all, it was so refreshing to see an artist of Nikki’s stature be so involved and genuinely concerned about every detail in the creation of this instrument.”

Nikki Sixx has been known for years as a player stylized by his brashness and Schecter has taken it upon themselves to create this Nikki Sixx signature mode, aptly named the Schecter SixxNikki Sixx will be introducing the Schecter Sixx with an exclusive signing at the winter NAMM Conference in Anaheim, CA on January 26th from 3:00pm-4:00pm PST at the Schecter booth (Room 210-D). It can be maintained that The Schecter Sixx will reflect Nikki’s style, both visually and sonically, while being able to withstand the punishing rigors of the road from opening night to the end of tour closing set.  The Schecter Sixx bass will surely make a rumble through the industry and then resonate with players, retailers and consumers alike.

 

Nikki Sixx Biography

Nikki Sixx is the International rock icon, founding member of Mötley Crüe and Sixx:A.M., two-time New York Times bestselling author with The Heroin Diaries and This Is Gonna Hurt, co-founder of rock couture fashion line Royal Underground, philanthropist, photographer and internationally syndicated radio show host of Sixx Sense and The Side Show Countdown. Some of Sixx’s accomplishments include over 80-million in album sales with Mötley Crüe and Sixx:A.M., countless sold out tours, Mötley Crüe’s sold out residency at the Hard Rock Hotel & Casino in Las Vegas – a first for the hard rock genre – an award-winning Superbowl commercial for Kia, photographing a high fashion shoot for The New York Post’s prestigious supplement Alexa, and raising several hundred thousand dollars through his Running Wild in the Night charity for Covenant House California.

http://www.motley.com

http://sixxammusic.com/

www.sixxsense.com

www.facebook.com/nikkisixxofficial

@NikkiSixx

 

About Schecter Guitar Research:

As Schecter Guitar Research moves into its 37th year in business, they have solidified the elite status, as one of the world’s premier guitar companies.  Its continually evolving and expanding line of guitars and basses appeals to a broad spectrum of players and diverse musical styles. Its core business practice offers high-quality instruments with professional components at an affordable price.  One of the company’s strongest assets is its growing roster of high-profile artists, including: Nikki Sixx, Disturbed, Avenged Sevenfold, The Cure, Papa Roach, Seether, Prince, Stone Temple Pilots, Nevermore and Black Label Society.  For more information log onto: www.schecterguitars.com

THE SCHECTER SIXX:  NIKKI SIXX SIGNATURE BASS (Photos below)

Construction:                   Neck-Thru with Ultra Access

Body:                                     Mahogany

Neck:                                    5-ply Maple/Walnut

Scale:                                     34”

Fingerboard:                   Rosewood

Nut:                                     Graph Tech Black TUSQ XL 42mm

Frets:                                     24 X-Jumbo

Inlays:                                     Dots

Pickups:                   EMG P/J

Electronics:                   Vol/Vol/Tone/”Kill” Switch

Bridge:                                     Schecter Custom String Thru Body (or Top-Load)

Tuners:                   Grover

Hardware:                  Black Chrome

Colors:                                     Satin Black (SBK) or Vintage Sunburst (VSB)

Left-Hand Availability: Satin Black (SBK)

Case: SGR-21-NS

Lefty Case:                   See Website www.schecterguitars.com

Handler

Legendary WASP, STEELER, SIN and SURGICAL STEEL bassist, RIK FOX has just re-signed a new Endorsement Deal with GHS Strings

68490_4407173415124_79815960_n

“Legendary WASP, STEELER, SIN and SURGICAL STEEL bassist, RIK FOX has just re-signed a new Endorsement Deal with GHS Strings and will once again be packing a punch using his tried and true favorites, GHS BASS BOOMERS Custom Bass Strings. Fox told Artists Relations Rep Chris Walters:
“I generally use a good, overall, ‘traditional’ warm tone thru my Randall’s (amps) with a nice gut-pounding bottom end thru my 15’s. Not too much over-driven midrange that some of the later 90’s bands tend to use, so, for my bass strings, I like my sound loud with a good bite to them, but something that won’t be gouging out my necks, and a string that doesn’t go flat or worn out too fast. I generally like my G and D strings a little heavier to better match the consistency ‘bridge’ to the A and E strings; not so much separation between gauge weights from higher to lower strings. I’ve found that that creates better sound consistency overall and cuts down on the potential breaking of the lighter gauge strings. I have found GHS Boomers to fit that need and hit the mark every time”
So, I’m looking forward to ‘coming back home’ to GHS Strings once again.” Congratulations to RIK FOX on his new re-signing back to GHS Strings!

DIE HARD TIL DEATH BASSIST – KURT ARFT

Image

Kurt is the bass player for the in your face band DIE HARD TIL DEATH, he took some time from his busy schedule to answer a few questions for us.

Where did young Kurt come from?

 Kurt:  I was born in Columbia, MO in 1969 and have pretty much been a Midwest boy my whole life IN, MO, IL, WI. I did live Maryland for a year. We moved around alot cause of my dads job.

When did music become part of your life and what type of music was it?

 Kurt: My first recollections of my exposure to music was around 5 or 6 yrs old. My dad had an acoustic guitar that he would pull out once in a while and play, also his Mom played piano and guitar and can remember sitting on the bench with her while she played. My Moms Dad also was big into music and played organ. My Mom was a big influence as well, she always had music playing in the house and in the car. Around 7 years old I found her record collection and she actually put albums on for me to listen to. Beach Boys, The Beatles, The Doors, stuff I still listen to today.

What was the catalyst that made you realize that becoming a musician was your calling?

    Kurt:  At age 10 Santa Claus left me an acoustic guitar under the tree. I just thought that was the coolest and I couldn’t wait to play it. My parents enrolled me in lessons at the local music store. The instructor I had, was such a dick though, he had no patience and if I didn’t play it exactly right, he’d chew me out and tell me I wasn’t practicing enough, even though I was playing the thing day and night. Pretty much ruined it for me. I ended up putting it down after a lil bit and started playing saxophone in the school band starting around 5th grade and played all the way till the end of my Sr yr in High School. Once I graduated High School, I was like what am I gonna do now? I played music for all these years, learned how to read music and all that, but I knew I wasn’t gonna continue playing saxophone, that’s not cool. I had met a couple of guys at the community college that played guitar and hung out with them and got bitten by the guitar bug again. So, bought a Fender Strat, a lil combo amp, and started messing around again. Took some lessons from a friend of mine, grew my hair out, noticed the chicks were diggin it and as they say the rest is rock n roll history. Also, when I saw Kiss for the first time, I was mesmerized. Kind of the same story as Gene Simmons told when the first time he saw the Beatles on Ed Sullivan, that was when I realized “I’m in”

We all know the bass is the most important instrument in a band,. when did you decide to take on the most important position of playing the bass?

   Kurt: Well thank you for saying that, I happen to think Bass is pretty important part of the band as well haha
A buddy and I wanted to start a band, he was a guitar player too, he was lead, I was rhythm. We’re talkin early 90’s here, so finding a bass player back then was almost impossible. My thinking was everybody and their mother plays guitar around here, and being that at that time I knew I wanted to do this for a living, bass would guarantee me a job cause there are just not that many of us around. So I switched from guitar to bass. And I have to say, it was the best decision I ever made. Bass fits me  and my personality and attitude so much better than guitar

Give us a little band history Kurt, how many bands have you been in?

 Kurt: Lets see………..professionally I’ve been in 5 bands. Last Laugh, Kamikaze Butterfly, Die Hard Till Death,
Skinwalker, and ScreamKing. But total with garage or basement bands, 7.

Two of my personal favorites are Die Hard Til Death and ScreamKing, can you tell a little about them?

Kurt: To date, I would have to say DHTD is my biggest accomplisment and what I’m most proud of. Between the
success of the record, the touring, being selected for Rockband, and all the people who I’ve gotten to work with
and become friends with, it’s been pretty cool. It’s opened alot of other doors for me professionally that I don’t think
would’ve been before. DHTD is a straight up ass kicking METAL band and I’m very proud of it. ScreamKing is
classic heavy metal band in the vein of King Diamond, Iron Maiden, Judas Priest. I worked with Joe, the singer, on a
couple tracks in the studio and have known him for a couple of years, we’ve stayed in contact and just really get along and see things the same way.

We all heard of the history of bands on tour, any amusing stories from the road?

 Kurt: Hmmmmm well besides the typical cliche drunken hotel debauchery, I used to smash my bass on the stage at the end of every show, not to the point where I would destroy it, but I’d give the body a couple good whacks into the stage. This one night, we were playing in Chicago at the Double Door, had a killer show, sounded great, the crowd was really into it, good energy, so I for what ever reason smashed the bass a few times and then rammed the
headstock into the stage, it ended up going through the flooring of the stage and sticking. All the lights went down
on stage except for one, and it was shining on my bass with the headstock stuck into the stage, like a sword. An
Excaliber moment is what we called it.

If you could be a performer in any musical period what would it be?

Kurt: the 70’s

Why the 70’s? That happens to be one of my favorite periods as well.

 Kurt:  For one, the musicianship in the 70’s was incredible, everybody was a master at their chosen instrument. The singers could all sing, no screaming, guitar players smoked with great riffs, leads, solos, there were moving, walking bass lines, and the drummers beat the crap out of their drums and did shit on them that I don’t think many can do today, and with a single kick drum. Second, the songwriting was amazing back then, listen to a classic rock radio station today and I’m blown away by the amount of quality songs that were written by many bands. Classics as we call them. Third, not only did they play and write great songs, they put on a show, they entertained. They looked  like rockstars, the total package. I don’t think you can say that about any other era in music.

I found you iPod under the seat of my car, what kind of surprises am I gonna find on it?

Kurt: There’s a few. Christina Aguilara-Amazing voice, that song “Dirty” the video, WOW! Who didn’t wanna fuck her then? I have some classical music on there, Bach, Beethoven, Chopin, Tchaikovsky. Poison, big into the hair band thing.

What words of advice would you have for the youngster trying to start a band and enter the music world?

Kurt: Write, Write, Write, Practice, Practice, Practice. Focus on the music, the process, the writing. Get around as many other players or “veterans” of the scene and learn as much as you can from them, do’s and don’ts. Shoot for the good clubs or venues and play with those bands. Build some experience and a fanbase. Also, utilize your social media! Facebook, Twitter, Reverbnation, etc….. I didn’t have any of that stuff back when I started, it was pounding the pavement and flyers. Respect what you do, who you do it with. Leave your ego and entitlement attitude at home. No one owes you anything, you have to go out and earn it! Be confident, not cocky, there’s a BIG difference. And last not but least, DON’T BE A DICK TO PEOPLE! I got that tidbit of advice from Rob Blasko, and it’s probably one of the best bits of advice, you’ll go alot farther in the biz if people like you as a person and know you’re not a “rockstar”

With all of the changes and the advent of digital music and social media what are your viewpoints on the music world today?

Kurt: There are so many good bands out there and they are not getting the recognition or credit they deserve. I’m very impressed by how the indie scene rally’s around its own and is making a scene where there is no scene anymore. Thanks to internet radio and social media, those bands are gettin an opportunity now, I just wish it was on a bigger, broader scale. The corporate music world has circled the wagons so to speak, if you’re in the circle, you’re very lucky and bands wanna stay there, there is no risk taking anymore by record companies due to the economy and state of the music biz. Record companies are closing down, getting rid of positions. streamlining their operations. The bands, promoters, booking agents, venues, everybody needs to work together and get rid of
this me me me mentality. I think bands now are putting out some of the best music in a long time. Every album that comes out now is a homerun in my opinion, putting the fans first and giving them what they want and pay their hard-earned money to see and listen to.The indie scene is going to be the catalyst for the next great movement in the music business. Everyone keeps fighting and fighting hard and remember who we do this for and why we do it. \m/\m/ 

Check out Die Hard Til Death “The Will”

Thanks Kurt! Appreciate the time from your busy schedule. Be sure and check Kurt out at the following sites:

http://www.facebook.com/DieHardTillDeath

http://www.diehardtilldeath.com/

http://www.facebook.com/screamkingmetal

the Hellion