Ashley Purdy of BLACK VEIL BRIDES- COLDCOCK American Herbal Whiskey Partner Announced as Alternative Press Magazine’s Bassist of the Year!‏


Ashley Purdy of BLACK VEIL BRIDES– COLDCOCK American Herbal Whiskey Partner Announced as Alternative Press Magazine’s Bassist of the Year!








COLDCOCK American Herbal Whiskey is proud to share that BLACK VEIL BRIDES’ Ashley Purdy, an already heralded COLDCOCK Partner, has been donned “Bassist of the Year” by none other than Alternative Press Magazine. Check out the link to the announcement here. Congratulations to Ashley on this stellar announcement!


Ashley comments, “First, I’ve got to thank Alternative Press Magazine for the recognition and nomination in this category. Big Love goes out to all of the fans (BVB Army, Outlaws and PurdyGirls) for their dedicated support. They truly made it possible by voting me in for the win. It’s a sheer testament that Rock n’ Roll is alive and well. And lastly, a thanks to my family at Dean Guitars for making my signature Basses that I abuse every night of tour.”


Dean Guitars:



COLDCOCK is currently available for purchase in California, New York, New Jersey, Maryland, DC, Nebraska, Tennessee, Georgia, Indiana, and South Carolina, with more states joining the ranks throughout the year. In January 2014, COLDCOCK will be available in Nevada, Texas, Arizona, and more.


COLDCOCK American Herbal Whiskey is making waves in the music industry, as written by Ray Waddell in Billboard Magazine. “The traditional artist/brand liquor partnership just got “coldcocked” by Rick Zeiler”. The article details how COLDCOCK allows artists to directly share in profits of the brand they are helping to build. The issue hit newsstands on November 2nd.



COLDCOCK American Herbal Whiskey is founded by heavy metal industry leaders such as John Reese (co-creator of the ROCKSAR ENERGY MAYHEM & UPROAR FESTIVALS) and Michael Arfin (AGI, has worked with Rammstein and many industry legends), strategic partners like Schecter Guitar Research, Century Media Records, Peavey Electronicsand spirits industry leaders like Rick Zeiler and Sarah Zeiler. On top of that, COLDCOCKboasts investors like Kerry King (SLAYER), David Draiman (DISTURBED), Ashley Purdy (BLACK VEIL BRIDES), Miles Doughty (SLIGHTLY STOOPID), Raul Bianchi (THE EXPENDABLES) and more.


More bands recently added to the COLDCOCK line-up include Drowning PoolSevendust,Asking Alexandria and All That Remains.



Zeiler Spirits supports hard working artists by giving them the opportunity to earn ownership in the brand. Want to learn more and/or get YOUR BAND in on the action? Bands can submit their information to under “sponsorship” or with inquiries.


For more information on founders, sponsors, bands involved, availability and more, please visit or e-mail



About COLDCOCK American Herbal Whiskey and Zeiler Spirits:

Established in 2012 and based in San Diego, California, Zeiler Spirits LLC is the producer of COLDCOCK American Herbal Whiskey.  The spirits importer was founded by liquor and entertainment industry veterans, musicians and action sports athletes who have collectively created some of the world’s most exciting lifestyle events and cross promotions.  COLDCOCK American Herbal Whiskey is three-year aged American bourbon blended with a variety of herbs, including green tea, hibiscus, ginger, eucalyptus, cinnamon and gingko.  Currently available in CA, GA, IN, SC, NY, TN, NE.   COLDCOCK American Herbal Whiskey is 70 proof (35% alcohol by volume) and suggested retail price is $19.99 for a 750ml bottle, with a 50ml size to be released in December, 2013. For more information, please visit

How important is the image of a band?

Does a bands image really matter? Do people really care what the band looks like? Let’s look into it.



Would anyone have ever given them a second look without the makeup and bombastic shows? Was it the image that made them or their music? I am a “Classic Kiss” fan. I admit it was the makeup that led to the Kiss Army. I learned to appreciate the music later on, and even later on realized they really weren’t stellar musicians but at that point it no longer mattered. Kiss carries on performing their classics in full makeup to sold out crowds.So with Kiss I say yes, image is predominant.



Here is a band of outstanding musicians whose image caused them some grief. Winger was often dismissed as “Pretty Boys” and never given a chance to show they ROCKED! Beavis and Butthead even poked fun at Winger. I was appreciative of the playing skills of Kip Winger – bass guitar, string arrangements, vocals Reb Beach – guitars, vocals Rod Morgenstein – drums, vocals Paul Taylor – keyboards, vocals. If you put aside the macho insecurity and just listened you will find Winger is an outstanding band.



Mop Tops, to Hippies the Beatles kept their image current to the happenings around them. They were groomed for most of their early career and set the standard for young bands of the time.A lot of bands based their own image upon that of the Beatles. Towards the later years, however, they found their own individuality which I feel reflected upon their music.

Judas Priest: 


We have all seen the progression of the “image” of Judas Priest. When they first hit the scene they were almost hippiesque in their appearance. Then they set the bar for metalheads. Leather, spikes, motorcycles…little did we know it was Rob Halford’s way of coming out to the world. Did it matter when he finally came out publicly? HELL NO because the Priest ROCKED! In my opinion they still have one of the great “looks” for a band.



The Black Veil Brides hit my radar in 2009. I told my self with a total image makeover there could be something. 2012, I was right, BVB are everywhere. While not on my regular listening rotation this band is making a name for itself. Paying homage to Kiss/Motley Crue/Glam Rock, BVB catches the eye for sure.

Does imagery affect a band? I was recently at a local show and saw several people just hanging out at the venue. I didn’t know they were a band, they got on stage played and got off. No show, no unity as band. I think that a stage performance should be just that, a performance.

Part two coming soon featuring: Twisted Sister, Slipknot, Glam bands, Death/Black metal bands, Mudvayne, Ghost,  and more!!!

Update: Looks like a three part topic: Lordi, Gwar and more to be included! Thanks Aj!